Higher-graded alternatives to REI
REI holds a TruNorth grade of C based on public records. In Sports & Outdoor, these brands grade higher on the nine values categories TruNorth tracks — political donations, environment, labor, DEI, charity, animal welfare, firearms, privacy, and executive pay — each scored from public records (FEC, EPA, OSHA, SEC, NLRB, and more).
Graded by TruNorth from public records. See REI's full record →
- B Clarus Overall 61/100 · Sports & Outdoor
- B Pathfinder Company Overall 61/100 · Sports & Outdoor
- B Vista Outdoor Overall 61/100 · Sports & Outdoor
- B Concept 2000 Overall 50/100 · Sports & Outdoor
- B F3 Nation Overall 50/100 · Sports & Outdoor
- B Ping Overall 50/100 · Sports & Outdoor
- C American Outdoor Brands Overall 46.7/100 · Sports & Outdoor
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