Aveda

Beauty & Personal Care
Overall: A · 74.9/100

As of May 2026, TruNorth grades Aveda an overall A (74.9/100) across nine values categories. Certified B Corporation since 2024 (B Impact score 84.7/200). (source: B Lab). Certified B Corporation since 2024 (B Impact score 84.7/200). (source: B Lab).

Last updated May 2026 · TruNorth (trunorthapp.com)

Political donations

Via parent company ESTEE LAUDER COMPANIES: FEC: $131K in executive political donations; partisan lean split across 5 executive donors.

Source: parent-inheritance

Environment

Certified B Corporation since 2024 (B Impact score 84.7/200). Climate Neutral Certified (2022) — third-party verified measurement, offsetting, and reduction of full-business carbon footprint.

Source: B Lab · climate-neutral

Labor

Certified B Corporation since 2024 (B Impact score 84.7/200).

Source: B Lab

DEI

Certified B Corporation since 2024 (B Impact score 84.7/200).

Source: B Lab

Charity

$35M reported corporate giving in 2024 (~0.21% of revenue) via Estée Lauder Charitable Foundation. Certified B Corporation since 2024 (B Impact score 84.7/200).

Source: corporate giving disclosures · B Lab

Animal testing

Via parent company ESTEE LAUDER COMPANIES: Buycott — animal-testing campaigns. [buycott]

Source: parent-inheritance

Firearms

No public record found.

Privacy

No public record found.

Executive pay

No public record found.

Data sources

Researched from 200+ public-records sources: FEC · EPA · OSHA · SEC · CFPB · NHTSA · CISA · DOJ · CourtListener · and 190+ more. See the in-app Sources tab for the full list.

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