Airbnb vs DirectBooking Technology Co.
On overall TruNorth grade, Airbnb scores higher (Airbnb: C, DirectBooking Technology Co.: F). Both graded from public records across nine values categories.
Political donations
FEC: $106K in executive political donations; partisan lean split across 7 executive donors. [CA CalAccess + NY COELIG + TX Ethics adds state-level totals.]
No public record found.
Environment
No public record found.
No public record found.
Labor
3 federal penalties totaling $117K since 2000 (Violation Tracker).
No public record found.
DEI
HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
$35M reported corporate giving in 2024 (~0.34% of revenue) via Airbnb.org.
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Ireland DPC (Irish DPA, EU lead authority for Big Tech) action (2022). €32K in fines. €32K DPC reprimand + small fine (May 2022) on Airbnb Ireland for requiring users to upload passport/ID for account verification beyond what GDPR justified.
No public record found.
Executive pay
CEO total compensation $186K (2024; other named executives averaged $14.9M) — SEC pay-versus-performance disclosure (Item 402(v) XBRL).
No public record found.
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