ALASKA AIR GROUP vs Southwest Airlines
On overall TruNorth grade, Southwest Airlines scores higher (ALASKA AIR GROUP: D, Southwest Airlines: B). Both graded from public records across nine values categories.
Political donations
FEC: $14K PAC donations; 41% to Republican, 59% to Democratic committees.
FEC: $15K PAC donations; 72% to Republican, 28% to Democratic committees.
Environment
environmental violation: $152K in federal penalties (Violation Tracker).
JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment.
Labor
288 federal penalties totaling $45.2M since 2000 (Violation Tracker).
318 federal penalties totaling $262.9M since 2000 (Violation Tracker).
DEI
No public record found.
JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture.
Charity
No public record found.
$12M reported corporate giving in 2024 (~0.05% of revenue). JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #37 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #27 (2024).
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
No public record found.
CEO-to-median-worker pay ratio 173:1 (median employee pay $95,715) — SEC proxy statement (DEF 14A, 2026).
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