ALASKA AIR GROUP vs United Airlines
On overall TruNorth grade, ALASKA AIR GROUP scores higher (ALASKA AIR GROUP: D, United Airlines: D). Both graded from public records across nine values categories.
Political donations
FEC: $14K PAC donations; 41% to Republican, 59% to Democratic committees.
FEC: $37K PAC donations; 32% to Republican, 68% to Democratic committees.
Environment
environmental violation: $152K in federal penalties (Violation Tracker).
CDP Climate Change: B (2024) — management-band disclosure; discloses emissions data but limited target ambition.
Labor
288 federal penalties totaling $45.2M since 2000 (Violation Tracker).
567 federal penalties totaling $210.7M since 2000 (Violation Tracker).
DEI
No public record found.
HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
Charity
No public record found.
$15M reported corporate giving in 2024 (~0.03% of revenue).
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
State regulator action: NY AG (most recent 2026-01-01). ~$90.0M in known settlements. Attorney General James Announces Conviction of Madison County Tax Preparer for Running Decades-Long Ponzi Scheme
Executive pay
No public record found.
CEO-to-median-worker pay ratio 334:1 (median employee pay $96,670) — SEC proxy statement (DEF 14A, 2026).
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