Alaska Airlines vs Southwest Airlines
On overall TruNorth grade, Alaska Airlines scores higher (Alaska Airlines: A, Southwest Airlines: B). Both graded from public records across nine values categories.
Political donations
FEC: $273K in executive political donations; partisan lean split across 13 executive donors.
FEC: $15K PAC donations; 72% to Republican, 28% to Democratic committees.
Environment
No public record found.
JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment.
Labor
No public record found.
318 federal penalties totaling $262.9M since 2000 (Violation Tracker).
DEI
No public record found.
JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture.
Charity
$12M reported corporate giving in 2024 (~0.11% of revenue) via Alaska Airlines Foundation. Operates the Alaska Airlines Foundation: $580K in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).
$12M reported corporate giving in 2024 (~0.05% of revenue). JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #37 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #27 (2024).
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
CEO-to-median-worker pay ratio 118:1 (median employee pay $84,308) — SEC proxy statement (DEF 14A, 2026).
CEO-to-median-worker pay ratio 173:1 (median employee pay $95,715) — SEC proxy statement (DEF 14A, 2026).
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