Allbirds vs PURE CYCLE
On overall TruNorth grade, Allbirds scores higher (Allbirds: A, PURE CYCLE: B). Both graded from public records across nine values categories.
Political donations
FEC: $169K in executive political donations; partisan lean Democratic +26 across 10 executive donors.
FEC: $120K in executive political donations; partisan lean split across 8 executive donors.
Environment
1% for the Planet member — pledges 1% of annual sales to environmental nonprofits. Certified B Corporation since 2016 (B Impact score 90.4/200). Climate Neutral Certified (2020) — third-party verified measurement, offsetting, and reduction of full-business carbon footprint. Climate-commitment coalition member: We Mean Business Coalition (since 2020). We Mean Business Coalition member — net-zero commitment + climate policy advocacy. DoneGood marketplace — featured for carbon-labeled footwear + B Corp status. Good On You Good — carbon-footprint labels + B Corp + natural materials. [donegood · goodonyou]
No public record found.
Labor
Certified B Corporation since 2016 (B Impact score 90.4/200). DoneGood marketplace — featured for carbon-labeled footwear + B Corp status. Good On You Good — carbon-footprint labels + B Corp + natural materials. [donegood · goodonyou]
No public record found.
DEI
Certified B Corporation since 2016 (B Impact score 90.4/200).
No public record found.
Charity
$3M reported corporate giving in 2024 (~1.42% of revenue). Certified B Corporation since 2016 (B Impact score 90.4/200).
No public record found.
Animal testing
Good On You Good — carbon-footprint labels + B Corp + natural materials. [goodonyou]
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
No public record found.
No public record found.
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