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Amazon vs Disney

On overall TruNorth grade, Disney scores higher (Amazon: C, Disney: C). Both graded from public records across nine values categories.

C
Amazon
39.2/100
C
Disney
42.8/100

Political donations

Amazon

FEC: $88K PAC donations; 46% to Republican, 54% to Democratic committees. [CA CalAccess + NY COELIG + TX Ethics adds state-level totals.] [FollowTheMoney.org adds state-level totals.]

Disney

FEC: $22K PAC donations; 65% to Republican, 35% to Democratic committees. [CA CalAccess + NY COELIG + TX Ethics adds state-level totals.] [FollowTheMoney.org adds state-level totals.]

Environment

Amazon

environmental violation: $10.3M in federal penalties (Violation Tracker).

Disney

CDP Climate Change: A- (2024) — leadership-band environmental disclosure with validated targets.

Labor

Amazon

177 federal penalties totaling $2.8B since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 33/100; CHRB 9.4/26; UK MS statement; AU MS statement.

Disney

81 federal penalties totaling $418.7M since 2000 (Violation Tracker).

DEI

Amazon

HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. JUST Capital JUST 100 — ranked #47 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.

Disney

HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. JUST Capital JUST 100 — ranked #51 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.

Charity

Amazon

$920M reported corporate giving in 2024 (~0.16% of revenue). JUST Capital JUST 100 — ranked #47 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #3 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #3 (2024).

Disney

$380M reported corporate giving in 2024 (~0.41% of revenue) via Disney Worldwide Services. JUST Capital JUST 100 — ranked #51 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #29 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #13 (2024). Newsweek Most Trustworthy Companies in America — ranked #25 (2024).

Animal testing

Amazon

Animal Equality campaign on Amazon Whole Foods + private-label egg sourcing transparency. [Animal Equality target]

Disney

Disney Parks + Resorts seafood sourcing aligned to Seafood Watch Best Choice / Good Alternative. [Seafood Watch partner]

Firearms

Amazon

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Disney

No public record found.

Privacy

Amazon

Common Sense Privacy: Warning rating across 2 product(s) (Amazon Alexa, Prime Video) — does not meet minimum data-protection safeguards.

Disney

Common Sense Privacy: Warning rating across 2 product(s) (Hulu, Disney+) — does not meet minimum data-protection safeguards.

Executive pay

Amazon

No public record found.

Disney

CEO-to-median-worker pay ratio 805:1 (median employee pay $56,932) — SEC proxy statement (DEF 14A, 2026).

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