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Amazon vs Target

On overall TruNorth grade, Amazon scores higher (Amazon: C, Target: D). Both graded from public records across nine values categories.

C
Amazon
39.2/100
D
Target
36/100

Political donations

Amazon

FEC: $88K PAC donations; 46% to Republican, 54% to Democratic committees. [CA CalAccess + NY COELIG + TX Ethics adds state-level totals.]

Target

FEC: $47K PAC donations; 54% to Republican, 46% to Democratic committees. [CA CalAccess + NY COELIG + TX Ethics adds state-level totals.]

Environment

Amazon

environmental violation: $10.3M in federal penalties (Violation Tracker).

Target

hazardous waste violation: $22.6M in federal penalties (Violation Tracker).

Labor

Amazon

177 federal penalties totaling $2.8B since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 33/100; CHRB 9.4/26; UK MS statement; AU MS statement.

Target

177 federal penalties totaling $192.4M since 2000 (Violation Tracker).

DEI

Amazon

HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. JUST Capital JUST 100 — ranked #47 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.

Target

Rolled back major DEI programs in January 2025 — ended its three-year DEI goals and the REACH (Racial Equity Action and Change) initiative begun in 2020, withdrew from the Human Rights Campaign Corporate Equality Index, stopped tracking DEI hiring goals, and rebranded its Supplier Diversity program to “Supplier Engagement,” citing “an evolving external landscape” (CNBC, Jan 24 2025). Before the rollback Target was a long-standing DEI leader: HRC Corporate Equality Index 100/100 (2024), JUST Capital JUST 100 (#23 of the Russell 1000, 2024), and a Bloomberg Gender-Equality Index member. JUST Capital JUST 100 — ranked #23 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture.

Charity

Amazon

$920M reported corporate giving in 2024 (~0.16% of revenue). JUST Capital JUST 100 — ranked #47 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #3 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #3 (2024).

Target

$230M reported corporate giving in 2024 (~0.21% of revenue) via Target Foundation. JUST Capital JUST 100 — ranked #23 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #23 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #11 (2024). Newsweek Most Trustworthy Companies in America — ranked #6 (2024). Operates the Target Foundation: $26.4M in charitable contributions, gifts & grants paid (FY2024, IRS Form 990-PF).

Animal testing

Amazon

Animal Equality campaign on Amazon Whole Foods + private-label egg sourcing transparency. [Animal Equality target]

Target

Target sustainable-seafood policy developed with FishWise — covers MSC + ASC + Seafood Watch alignment. [FishWise partner]

Firearms

Amazon

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Target

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Privacy

Amazon

Common Sense Privacy: Warning rating across 2 product(s) (Amazon Alexa, Prime Video) — does not meet minimum data-protection safeguards.

Target

1 publicly-disclosed data breach per Have I Been Pwned (2013) — 70M accounts compromised. Most recent: Target (2013).

Executive pay

Amazon

No public record found.

Target

CEO-to-median-worker pay ratio 794:1 (median employee pay $58,269) — SEC proxy statement (DEF 14A, 2026).

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