APPFOLIO vs SmartRent
On overall TruNorth grade, APPFOLIO scores higher (APPFOLIO: B, SmartRent: F). Both graded from public records across nine values categories.
Political donations
FEC: $938K in executive political donations; partisan lean Democratic +43 across 26 executive donors.
FEC: $316K in executive political donations; partisan lean Republican +31 across 13 executive donors.
Environment
No public record found.
No public record found.
Labor
3 federal penalties totaling $5.0M since 2000 (Violation Tracker).
No public record found.
DEI
No public record found.
No public record found.
Charity
No public record found.
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Terms-of-service privacy grade C (mixed) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Executive pay
CEO-to-median-worker pay ratio 29:1 (median employee pay $189,867) — SEC proxy statement (DEF 14A, 2026).
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →