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Ben & Jerry's vs Breyers

On overall TruNorth grade, Ben & Jerry's scores higher (Ben & Jerry's: A, Breyers: C). Both graded from public records across nine values categories.

A
Ben & Jerry's
67.4/100
C
Breyers
48.7/100

Political donations

Ben & Jerry's

Goods Unite Us A grade — donations skew strongly to progressive causes. [goods-unite-us]

Breyers

FEC: $328K in executive political donations; partisan lean split across 13 executive donors.

Environment

Ben & Jerry's

Certified B Corporation since 2012 (B Impact score 109/200). Fair Trade Certified partner (ice cream ingredients (cocoa, vanilla, sugar, banana, coffee)) — sources through cooperatives guaranteeing minimum prices and community premiums. Climate-commitment coalition member: We Mean Business Coalition (since 2017). We Mean Business Coalition member (Unilever sub-brand) — multi-campaign signatory.

Breyers

Via parent company Unilever: water pollution violation: $4.6M in federal penalties (Violation Tracker).

Labor

Ben & Jerry's

Certified B Corporation since 2012 (B Impact score 109/200). Fair Trade Certified partner (ice cream ingredients (cocoa, vanilla, sugar, banana, coffee)) — sources through cooperatives guaranteeing minimum prices and community premiums.

Breyers

Via parent company Unilever: 44 federal penalties totaling $38.1M since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 73/100; CHRB 19.5/26; TVPRA exposure; UK MS statement; AU MS statement.

DEI

Ben & Jerry's

Certified B Corporation since 2012 (B Impact score 109/200).

Breyers

Via parent company Unilever: HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.

Charity

Ben & Jerry's

$4M reported corporate giving in 2024 (~0.90% of revenue) via Ben & Jerry's Foundation. Certified B Corporation since 2012 (B Impact score 109/200).

Breyers

$60M reported corporate giving in 2024 (~0.09% of revenue).

Animal testing

Ben & Jerry's

Non-GMO Project Verified across US ice cream pints (Unilever sub-brand). [Non-GMO Project Verified]

Breyers

Via parent company Unilever: BBFAW 2024 Tier 2 — among leading multinationals on policy + reporting. CIWF Good Egg + Good Dairy Awards (Ben & Jerry's Caring Dairy programme). [BBFAW Tier 2 · CIWF Award]

Firearms

Ben & Jerry's

No public record found.

Breyers

No public record found.

Privacy

Ben & Jerry's

Via parent company Unilever: CFPB consumer complaints: 70 on record (36 in past 12mo); 99% timely response rate.

Breyers

Via parent company Unilever: CFPB consumer complaints: 70 on record (36 in past 12mo); 99% timely response rate.

Executive pay

Ben & Jerry's

No public record found.

Breyers

No public record found.

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