Ben & Jerry's vs Magnum Ice Cream Co N.V.
On overall TruNorth grade, Ben & Jerry's scores higher (Ben & Jerry's: A, Magnum Ice Cream Co N.V.: F). Both graded from public records across nine values categories.
Political donations
Goods Unite Us A grade — donations skew strongly to progressive causes. [goods-unite-us]
No public record found.
Environment
Certified B Corporation since 2012 (B Impact score 109/200). Fair Trade Certified partner (ice cream ingredients (cocoa, vanilla, sugar, banana, coffee)) — sources through cooperatives guaranteeing minimum prices and community premiums. Climate-commitment coalition member: We Mean Business Coalition (since 2017). We Mean Business Coalition member (Unilever sub-brand) — multi-campaign signatory.
No public record found.
Labor
Certified B Corporation since 2012 (B Impact score 109/200). Fair Trade Certified partner (ice cream ingredients (cocoa, vanilla, sugar, banana, coffee)) — sources through cooperatives guaranteeing minimum prices and community premiums.
No public record found.
DEI
Certified B Corporation since 2012 (B Impact score 109/200).
No public record found.
Charity
$4M reported corporate giving in 2024 (~0.90% of revenue) via Ben & Jerry's Foundation. Certified B Corporation since 2012 (B Impact score 109/200).
No public record found.
Animal testing
Non-GMO Project Verified across US ice cream pints (Unilever sub-brand). [Non-GMO Project Verified]
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Via parent company Unilever: CFPB consumer complaints: 70 on record (36 in past 12mo); 99% timely response rate.
No public record found.
Executive pay
No public record found.
No public record found.
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