← TruNorth

Build-A-Bear Workshop vs Mattel Inc

On overall TruNorth grade, Mattel Inc scores higher (Build-A-Bear Workshop: D, Mattel Inc: C). Both graded from public records across nine values categories.

D
Build-A-Bear Workshop
37.5/100
C
Mattel Inc
46.3/100

Political donations

Build-A-Bear Workshop

FEC: $304K in executive political donations; partisan lean split across 16 executive donors.

Mattel Inc

FEC: $17K PAC donations; 18% to Republican, 82% to Democratic committees.

Environment

Build-A-Bear Workshop

No public record found.

Mattel Inc

No public record found.

Labor

Build-A-Bear Workshop

6 federal penalties totaling $643K since 2000 (Violation Tracker).

Mattel Inc

10 federal penalties totaling $40.0M since 2000 (Violation Tracker).

DEI

Build-A-Bear Workshop

No public record found.

Mattel Inc

No public record found.

Charity

Build-A-Bear Workshop

$1M reported corporate giving in 2024 (~0.19% of revenue) via Build-A-Bear Foundation.

Mattel Inc

$5M reported corporate giving in 2024 (~0.09% of revenue) via Mattel Children's Foundation. Operates the Mattel Foundation: $252K in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).

Animal testing

Build-A-Bear Workshop

No public record found.

Mattel Inc

No public record found.

Firearms

Build-A-Bear Workshop

No public record found.

Mattel Inc

No public record found.

Privacy

Build-A-Bear Workshop

No public record found.

Mattel Inc

No public record found.

Executive pay

Build-A-Bear Workshop

CEO-to-median-worker pay ratio 983:1 (median employee pay $3,454) — SEC proxy statement (DEF 14A, 2026).

Mattel Inc

No public record found.

Compare any two brands on the values you care about — personalized to your 30-second quiz.

Open TruNorth →