Cars.com vs KBB / Cox Automotive
On overall TruNorth grade, Cars.com scores higher (Cars.com: B, KBB / Cox Automotive: F). Both graded from public records across nine values categories.
Political donations
FEC: $514K in executive political donations; partisan lean Republican +28 across 11 executive donors.
No public record found.
Environment
No public record found.
No public record found.
Labor
No public record found.
No public record found.
DEI
EEO-1 workforce demographics on federal record (FY2018, DOL OFCCP FOIA release): 1,557 US employees — 46.5% women, 23.1% racial/ethnic minorities; management 39.8% women, 16.1% minorities.
No public record found.
Charity
$500,000 reported corporate giving in 2024 (~0.07% of revenue).
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
CEO-to-median-worker pay ratio 65:1 (median employee pay $114,524; CEO total compensation $2K) — SEC proxy statement (DEF 14A, 2026).
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →