Celsius vs Monster Energy
On overall TruNorth grade, Celsius scores higher (Celsius: C, Monster Energy: C). Both graded from public records across nine values categories.
Political donations
FEC: $120K in executive political donations; partisan lean split across 8 executive donors.
FEC: $267K in executive political donations; partisan lean split across 13 executive donors.
Environment
No public record found.
No public record found.
Labor
2 federal penalties totaling $10.8M since 2000 (Violation Tracker).
Via parent company Coca-Cola: 123 federal penalties totaling $265.8M since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 58/100; CHRB 13.8/26; TVPRA exposure; UK MS statement; AU MS statement.
DEI
No public record found.
Via parent company Coca-Cola: HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
Charity
No public record found.
Via parent company Coca-Cola: $165M reported corporate giving in 2024 (~0.36% of revenue) via Coca-Cola Foundation. Drucker Institute Management Top 250 — ranked #13 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #19 (2024). Newsweek Most Trustworthy Companies in America — ranked #5 (2024). Operates the The Coca-Cola Foundation Inc: $95.9M in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).
Animal testing
No public record found.
Via parent company Coca-Cola: Ethical Consumer Avoid — environment + plastic-pollution + tax + political-donations concerns. [ethical-consumer]
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
CEO-to-median-worker pay ratio 117:1 (median employee pay $1,656) — SEC proxy statement (DEF 14A, 2026).
Via parent company Coca-Cola: CEO-to-median-worker pay ratio 739:1 (median employee pay $17,947) — SEC proxy statement (DEF 14A, 2026).
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