Cracker Barrel vs First Watch Restaurant Group
On overall TruNorth grade, First Watch Restaurant Group scores higher (Cracker Barrel: D, First Watch Restaurant Group: C). Both graded from public records across nine values categories.
Political donations
FEC: $18K PAC donations; 78% to Republican, 22% to Democratic committees.
FEC: $153K in executive political donations; partisan lean Republican +23 across 7 executive donors.
Environment
Via parent company Kraft Heinz: environmental violation: $10.9M in federal penalties (Violation Tracker).
No public record found.
Labor
14 federal penalties totaling $2.5M since 2000 (Violation Tracker).
No public record found.
DEI
Via parent company Kraft Heinz: HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
$3M reported corporate giving in 2024 (~0.08% of revenue).
No public record found.
Animal testing
Mercy For Animals: Cracker Barrel cage-free + broiler welfare commitments on track. [MFA on track]
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
Via parent company Kraft Heinz: CEO-to-median-worker pay ratio 170:1 — SEC proxy statement (DEF 14A, 2026).
CEO total compensation $4.9M (2024; other named executives averaged $1.5M) — SEC pay-versus-performance disclosure (Item 402(v) XBRL).
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →