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DIAGEO vs Smirnoff / Diageo

On overall TruNorth grade, DIAGEO scores higher (DIAGEO: D, Smirnoff / Diageo: F). Both graded from public records across nine values categories.

D
DIAGEO
37.8/100
F
Smirnoff / Diageo
0/100

Political donations

DIAGEO

FEC: $17K PAC donations; 68% to Republican, 32% to Democratic committees.

Smirnoff / Diageo

FEC: $325K in executive political donations; partisan lean split across 12 executive donors.

Environment

DIAGEO

air pollution violation: $195K in federal penalties (Violation Tracker).

Smirnoff / Diageo

No public record found.

Labor

DIAGEO

17 federal penalties totaling $22.5M since 2000 (Violation Tracker).

Smirnoff / Diageo

No public record found.

DEI

DIAGEO

No public record found.

Smirnoff / Diageo

No public record found.

Charity

DIAGEO

$35M reported corporate giving in 2024 (~0.21% of revenue) via Diageo North America Foundation.

Smirnoff / Diageo

No public record found.

Animal testing

DIAGEO

No public record found.

Smirnoff / Diageo

No public record found.

Firearms

DIAGEO

No public record found.

Smirnoff / Diageo

No public record found.

Privacy

DIAGEO

No public record found.

Smirnoff / Diageo

No public record found.

Executive pay

DIAGEO

No public record found.

Smirnoff / Diageo

No public record found.

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