Doritos vs Ruffles
On overall TruNorth grade, Doritos scores higher (Doritos: D, Ruffles: D). Both graded from public records across nine values categories.
Political donations
FEC: $287K in executive political donations; partisan lean split across 15 executive donors.
FEC: $116K in executive political donations; partisan lean split across 6 executive donors.
Environment
Via parent company Pepsi: environmental violation: $3.6M in federal penalties (Violation Tracker).
Via parent company Pepsi: environmental violation: $3.6M in federal penalties (Violation Tracker).
Labor
Via parent company Pepsi: 236 federal penalties totaling $77.9M since 2000 (Violation Tracker).
Via parent company Pepsi: 236 federal penalties totaling $77.9M since 2000 (Violation Tracker).
DEI
No public record found.
No public record found.
Charity
$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.
$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Via parent company Pepsi: Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Via parent company Pepsi: Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Executive pay
No public record found.
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →