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Dutch Bros vs McDonald's

On overall TruNorth grade, Dutch Bros scores higher (Dutch Bros: B, McDonald's: F). Both graded from public records across nine values categories.

B
Dutch Bros
57.6/100
F
McDonald's
32.4/100

Political donations

Dutch Bros

FEC: $333K in executive political donations; partisan lean split across 15 executive donors.

McDonald's

FEC: $27K PAC donations; 46% to Republican, 54% to Democratic committees. [CA CalAccess + NY COELIG + TX Ethics adds state-level totals.]

Environment

Dutch Bros

No public record found.

McDonald's

environmental violation: $60K in federal penalties (Violation Tracker).

Labor

Dutch Bros

2 federal penalties totaling $28K since 2000 (Violation Tracker).

McDonald's

77 federal penalties totaling $45.8M since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 30/100; CHRB 9.5/26; UK MS statement; AU MS statement.

DEI

Dutch Bros

No public record found.

McDonald's

EEO-1 workforce demographics on federal record (FY2016, DOL OFCCP FOIA release): 332 US employees — 58.7% women, 18.4% racial/ethnic minorities; management 90.9% women, 18.2% minorities.

Charity

Dutch Bros

Operates the Dutch Bros Foundation: $4.2M in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).

McDonald's

$145M reported corporate giving in 2024 (~0.55% of revenue) via Ronald McDonald House Charities.

Animal testing

Dutch Bros

No public record found.

McDonald's

BBFAW 2024 Tier 3 — established management approach across species; gaps in pork gestation-crate phase-out reporting. Open Wing Alliance: ~80% cage-free progress reported toward 2025 US deadline. [BBFAW Tier 3 · Cage-free on track · MSC certified]

Firearms

Dutch Bros

No public record found.

McDonald's

No public record found.

Privacy

Dutch Bros

No public record found.

McDonald's

Terms-of-service privacy grade E (very poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.

Executive pay

Dutch Bros

No public record found.

McDonald's

CEO-to-median-worker pay ratio 82:1 (median employee pay $19,020; CEO total compensation $10K) — SEC proxy statement (DEF 14A, 2026).

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