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e.l.f. Beauty vs Maybelline

On overall TruNorth grade, e.l.f. Beauty scores higher (e.l.f. Beauty: B, Maybelline: F). Both graded from public records across nine values categories.

B
e.l.f. Beauty
59.5/100
F
Maybelline
0/100

Political donations

e.l.f. Beauty

FEC: $118K in executive political donations; partisan lean split across 9 executive donors.

Maybelline

No public record found.

Environment

e.l.f. Beauty

No public record found.

Maybelline

No public record found.

Labor

e.l.f. Beauty

1 federal penalties totaling $996K since 2000 (Violation Tracker).

Maybelline

No public record found.

DEI

e.l.f. Beauty

No public record found.

Maybelline

No public record found.

Charity

e.l.f. Beauty

No public record found.

Maybelline

No public record found.

Animal testing

e.l.f. Beauty

No public record found.

Maybelline

No public record found.

Firearms

e.l.f. Beauty

No public record found.

Maybelline

No public record found.

Privacy

e.l.f. Beauty

No public record found.

Maybelline

No public record found.

Executive pay

e.l.f. Beauty

CEO-to-median-worker pay ratio 64:1 (median employee pay $138,652) — SEC proxy statement (DEF 14A, 2025).

Maybelline

No public record found.

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