Equifax vs Principal Financial Group
On overall TruNorth grade, Principal Financial Group scores higher (Equifax: D, Principal Financial Group: C). Both graded from public records across nine values categories.
Political donations
FEC: $27K PAC donations; 92% to Republican, 8% to Democratic committees.
FEC: $874K in executive political donations; partisan lean split across 21 executive donors.
Environment
No public record found.
No public record found.
Labor
19 federal penalties totaling $1.2B since 2000 (Violation Tracker).
20 federal penalties totaling $18.5M since 2000 (Violation Tracker).
DEI
EEO-1 workforce demographics on federal record (FY2020, DOL OFCCP FOIA release): 5,981 US employees — 48.8% women, 42% racial/ethnic minorities; management 37.1% women, 34.5% minorities.
No public record found.
Charity
Operates the Equifax Foundation Inc: $2.8M in charitable contributions, gifts & grants paid (FY2021, IRS Form 990-PF).
$15M reported corporate giving in 2024 (~0.10% of revenue) via Principal Foundation. Operates the Principal Financial Group Foundation Inc: $15.0M in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
1 publicly-disclosed data breach per Have I Been Pwned (2017) — 147M accounts compromised. Most recent: Equifax (2017).
No public record found.
Executive pay
No public record found.
CEO-to-median-worker pay ratio 155:1 (median employee pay $87,867) — SEC proxy statement (DEF 14A, 2026).
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →