FamilyTreeDNA vs Match
On overall TruNorth grade, Match scores higher (FamilyTreeDNA: F, Match: F). Both graded from public records across nine values categories.
Political donations
No public record found.
FEC: $94K PAC donations; 75% to Republican, 25% to Democratic committees.
Environment
No public record found.
No public record found.
Labor
No public record found.
3 federal penalties totaling $35.2M since 2000 (Violation Tracker).
DEI
No public record found.
No public record found.
Charity
No public record found.
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
No public record found.
Executive pay
No public record found.
CEO total compensation $23.9M (2024; other named executives averaged $4.2M) — SEC pay-versus-performance disclosure (Item 402(v) XBRL).
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →