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Fluent vs Inuvo

On overall TruNorth grade, Fluent scores higher (Fluent: C, Inuvo: C). Both graded from public records across nine values categories.

C
Fluent
48.6/100
C
Inuvo
47.6/100

Political donations

Fluent

FEC: $189K in executive political donations; partisan lean Democratic +65 across 11 executive donors.

Inuvo

FEC: $819K in executive political donations; partisan lean Democratic +47 across 26 executive donors.

Environment

Fluent

No public record found.

Inuvo

No public record found.

Labor

Fluent

No public record found.

Inuvo

No public record found.

DEI

Fluent

No public record found.

Inuvo

No public record found.

Charity

Fluent

No public record found.

Inuvo

No public record found.

Animal testing

Fluent

No public record found.

Inuvo

No public record found.

Firearms

Fluent

No public record found.

Inuvo

No public record found.

Privacy

Fluent

No public record found.

Inuvo

No public record found.

Executive pay

Fluent

CEO total compensation $890K (2024; other named executives averaged $632K) — SEC pay-versus-performance disclosure (Item 402(v) XBRL).

Inuvo

CEO total compensation $974K (2024; other named executives averaged $374K) — SEC pay-versus-performance disclosure (Item 402(v) XBRL).

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