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Frontier Airlines vs Southwest Airlines

On overall TruNorth grade, Frontier Airlines scores higher (Frontier Airlines: A, Southwest Airlines: B). Both graded from public records across nine values categories.

A
Frontier Airlines
62.5/100
B
Southwest Airlines
61.5/100

Political donations

Frontier Airlines

FEC: $3K PAC donations; 64% to Republican, 36% to Democratic committees.

Southwest Airlines

FEC: $15K PAC donations; 72% to Republican, 28% to Democratic committees.

Environment

Frontier Airlines

No public record found.

Southwest Airlines

JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment.

Labor

Frontier Airlines

No public record found.

Southwest Airlines

318 federal penalties totaling $262.9M since 2000 (Violation Tracker).

DEI

Frontier Airlines

No public record found.

Southwest Airlines

JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture.

Charity

Frontier Airlines

$2M reported corporate giving in 2024 (~0.04% of revenue).

Southwest Airlines

$12M reported corporate giving in 2024 (~0.05% of revenue). JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #37 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #27 (2024).

Animal testing

Frontier Airlines

No public record found.

Southwest Airlines

No public record found.

Firearms

Frontier Airlines

No public record found.

Southwest Airlines

No public record found.

Privacy

Frontier Airlines

DOT enforcement: DOT consent order — failure to provide promised refunds during 2020-2021 COVID-era cancellations.

Southwest Airlines

No public record found.

Executive pay

Frontier Airlines

CEO-to-median-worker pay ratio 120:1 (median employee pay $54,000) — SEC proxy statement (DEF 14A, 2026).

Southwest Airlines

CEO-to-median-worker pay ratio 173:1 (median employee pay $95,715) — SEC proxy statement (DEF 14A, 2026).

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