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General Mills vs Kellogg's

On overall TruNorth grade, Kellogg's scores higher (General Mills: C, Kellogg's: C). Both graded from public records across nine values categories.

C
General Mills
48.1/100
C
Kellogg's
55.8/100

Political donations

General Mills

FEC: $41K PAC donations; 88% to Republican, 12% to Democratic committees.

Kellogg's

FEC: $132K in executive political donations; partisan lean split across 8 executive donors.

Environment

General Mills

environmental violation: $583K in federal penalties (Violation Tracker).

Kellogg's

Forest 500 2024: score 40/100 — partial deforestation policy / implementation gaps on supply-chain. Exposed to soy, palm, pulp.

Labor

General Mills

34 federal penalties totaling $1.5M since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 48/100; CHRB 12.3/26; TVPRA exposure.

Kellogg's

KnowTheChain Forced-Labor Benchmark (2024): 50/100 (Food & Beverage). Mid-pack on supply-chain disclosure and remedy.

DEI

General Mills

HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.

Kellogg's

No public record found.

Charity

General Mills

$35M reported corporate giving in 2024 (~0.17% of revenue) via General Mills Foundation.

Kellogg's

$30M reported corporate giving in 2024 (~0.23% of revenue) via Kellogg's Corporate Citizenship Fund.

Animal testing

General Mills

Häagen-Dazs vanilla + strawberry SKUs sourced from Bee Better Certified almond + strawberry farms (General Mills sub-brand). General Mills funds Bee Better Certified pollinator-habitat conversion across California almond + strawberry suppliers. [Bee Better · Audubon Bird-Friendly Beef]

Kellogg's

No public record found.

Firearms

General Mills

No public record found.

Kellogg's

No public record found.

Privacy

General Mills

No public record found.

Kellogg's

No public record found.

Executive pay

General Mills

CEO-to-median-worker pay ratio 206:1 (median employee pay $60,655) — SEC proxy statement (DEF 14A, 2025).

Kellogg's

No public record found.

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