Häagen-Dazs vs Magnum Ice Cream Co N.V.
On overall TruNorth grade, Häagen-Dazs scores higher (Häagen-Dazs: C, Magnum Ice Cream Co N.V.: F). Both graded from public records across nine values categories.
Political donations
FEC: $130K in executive political donations; partisan lean split across 4 executive donors.
No public record found.
Environment
No public record found.
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Labor
Via parent company General Mills: 34 federal penalties totaling $1.5M since 2000 (Violation Tracker). Supply-chain signals: KnowTheChain 48/100; CHRB 12.3/26; TVPRA exposure.
No public record found.
DEI
Via parent company General Mills: HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
Via parent company General Mills: $35M reported corporate giving in 2024 (~0.17% of revenue) via General Mills Foundation.
No public record found.
Animal testing
Via parent company General Mills: Häagen-Dazs vanilla + strawberry SKUs sourced from Bee Better Certified almond + strawberry farms (General Mills sub-brand). General Mills funds Bee Better Certified pollinator-habitat conversion across California almond + strawberry suppliers. [Bee Better · Audubon Bird-Friendly Beef]
No public record found.
Firearms
No public record found.
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Privacy
No public record found.
No public record found.
Executive pay
Via parent company General Mills: CEO-to-median-worker pay ratio 206:1 (median employee pay $60,655) — SEC proxy statement (DEF 14A, 2025).
No public record found.
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