Helix vs Purple Innovation
On overall TruNorth grade, Purple Innovation scores higher (Helix: D, Purple Innovation: A). Both graded from public records across nine values categories.
Political donations
Via parent company ALTRIA GROUP: FEC: $41K PAC donations; 75% to Republican, 25% to Democratic committees.
FEC: $130K in executive political donations; partisan lean split across 5 executive donors.
Environment
No public record found.
No public record found.
Labor
Via parent company ALTRIA GROUP: 11 federal penalties totaling $1.3B since 2000 (Violation Tracker).
No public record found.
DEI
No public record found.
No public record found.
Charity
No public record found.
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
No public record found.
CEO-to-median-worker pay ratio 10:1 — SEC proxy statement (DEF 14A, 2026).
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