Intuit vs Zoho Books
On overall TruNorth grade, Intuit scores higher (Intuit: C, Zoho Books: F). Both graded from public records across nine values categories.
Political donations
FEC: $35K PAC donations; 36% to Republican, 64% to Democratic committees.
No public record found.
Environment
JUST Capital JUST 100 — ranked #18 of Russell 1000 (2025) for treatment of workers, customers, communities, environment.
No public record found.
Labor
7 federal penalties totaling $157.4M since 2000 (Violation Tracker).
No public record found.
DEI
JUST Capital JUST 100 — ranked #18 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
$27M reported corporate giving in 2024 (~0.19% of revenue) via Intuit Foundation. JUST Capital JUST 100 — ranked #18 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Operates the Intuit Foundation: $3.2M in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
No public record found.
Executive pay
CEO-to-median-worker pay ratio 152:1 (median employee pay $242,190) — SEC proxy statement (DEF 14A, 2025).
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →