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JetBlue vs Southwest Airlines

On overall TruNorth grade, Southwest Airlines scores higher (JetBlue: C, Southwest Airlines: B). Both graded from public records across nine values categories.

C
JetBlue
50/100
B
Southwest Airlines
56.9/100

Political donations

JetBlue

No public record found.

Southwest Airlines

FEC: $15K PAC donations; 72% to Republican, 28% to Democratic committees.

Environment

JetBlue

No public record found.

Southwest Airlines

JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment.

Labor

JetBlue

35 federal penalties totaling $3.6M since 2000 (Violation Tracker).

Southwest Airlines

318 federal penalties totaling $262.9M since 2000 (Violation Tracker).

DEI

JetBlue

No public record found.

Southwest Airlines

JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture.

Charity

JetBlue

$6M reported corporate giving in 2024 (~0.06% of revenue) via JetBlue Foundation.

Southwest Airlines

$12M reported corporate giving in 2024 (~0.05% of revenue). JUST Capital JUST 100 — ranked #66 of Russell 1000 (2025) for treatment of workers, customers, communities, environment. Drucker Institute Management Top 250 — ranked #37 (2024) on customer satisfaction, employee engagement, innovation, social responsibility, and financial strength. Fortune World's Most Admired Companies — ranked #27 (2024).

Animal testing

JetBlue

No public record found.

Southwest Airlines

No public record found.

Firearms

JetBlue

No public record found.

Southwest Airlines

No public record found.

Privacy

JetBlue

No public record found.

Southwest Airlines

No public record found.

Executive pay

JetBlue

No public record found.

Southwest Airlines

CEO-to-median-worker pay ratio 173:1 (median employee pay $95,715) — SEC proxy statement (DEF 14A, 2026).

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