Kettle vs Ruffles
On overall TruNorth grade, Kettle scores higher (Kettle: C, Ruffles: D). Both graded from public records across nine values categories.
Political donations
FEC: $138K in executive political donations; partisan lean split across 7 executive donors.
FEC: $116K in executive political donations; partisan lean split across 6 executive donors.
Environment
No public record found.
Via parent company Pepsi: environmental violation: $3.6M in federal penalties (Violation Tracker).
Labor
Via parent company Campbell Soup: 65 federal penalties totaling $20.1M since 2000 (Violation Tracker).
Via parent company Pepsi: 236 federal penalties totaling $77.9M since 2000 (Violation Tracker).
DEI
No public record found.
No public record found.
Charity
$8M reported corporate giving in 2024 (~0.08% of revenue) via Campbell Soup Foundation.
$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
Via parent company Pepsi: Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Executive pay
Via parent company Campbell Soup: CEO-to-median-worker pay ratio 128:1 (median employee pay $61,506) — SEC proxy statement (DEF 14A, 2025).
No public record found.
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