Kit Kat vs Mars
On overall TruNorth grade, Mars scores higher (Kit Kat: F, Mars: D). Both graded from public records across nine values categories.
Political donations
Via parent company Hershey: FEC: $16K PAC donations; 81% to Republican, 19% to Democratic committees.
FEC: $5K PAC donations; 100% to Republican, 0% to Democratic committees.
Environment
No public record found.
environmental violation: $406K in federal penalties (Violation Tracker).
Labor
No public record found.
63 federal penalties totaling $27.4M since 2000 (Violation Tracker).
DEI
Via parent company Hershey: HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
$14M reported corporate giving in 2024 (~0.13% of revenue) via Hershey Company Charitable Trust.
$90M reported corporate giving in 2024 (~0.19% of revenue). Operates the Mars Foundation: $944K in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).
Animal testing
No public record found.
Ethical Consumer Avoid — chocolate supply-chain + factory-farming + environmental concerns. [ethical-consumer]
Firearms
No public record found.
No public record found.
Privacy
Via parent company Hershey: Terms-of-service privacy grade E (very poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
No public record found.
Executive pay
Via parent company Hershey: CEO-to-median-worker pay ratio 389:1 (median employee pay $64,007) — SEC proxy statement (DEF 14A, 2026).
No public record found.
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