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Kroger vs Maplebear

On overall TruNorth grade, Maplebear scores higher (Kroger: D, Maplebear: B). Both graded from public records across nine values categories.

D
Kroger
35.4/100
B
Maplebear
60.4/100

Political donations

Kroger

FEC: $18K PAC donations; 83% to Republican, 17% to Democratic committees.

Maplebear

FEC: $365K in executive political donations; partisan lean split across 12 executive donors.

Environment

Kroger

air pollution violation: $102.8M in federal penalties (Violation Tracker).

Maplebear

No public record found.

Labor

Kroger

320 federal penalties totaling $3.3B since 2000 (Violation Tracker).

Maplebear

No public record found.

DEI

Kroger

Kroger was recognized in 2024 as a 'Best Workplace for Diverse Professionals' by Mogul and as an 'All-Time Top Corporation for Women Business Enterprises' by WBENC, and its FY2025 proxy affirms board-level 'demonstrated support of our longstanding values of diversity and inclusion.' However, in its April 2025 10-K filing Kroger deleted its standalone DEI section, folding ESG commentary under broader 'sustainability risks,' a move documented on a tracker of companies rolling back explicit DEI disclosures.

Maplebear

No public record found.

Charity

Kroger

$240M reported corporate giving in 2024 (~0.16% of revenue) via Kroger Co. Foundation. Operates the Kroger Co Foundation: $6.9M in charitable contributions, gifts & grants paid (FY2024, IRS Form 990-PF).

Maplebear

No public record found.

Animal testing

Kroger

Open Wing Alliance: At risk — Simple Truth cage-free milestone partially reported. [Cage-free at risk]

Maplebear

No public record found.

Firearms

Kroger

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Maplebear

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Privacy

Kroger

Kroger faces multiple active privacy controversies: (1) a federal class-action lawsuit alleging it used Meta's Pixel tracking code to share confidential pharmacy/health customer data without consent in violation of HIPAA; (2) an Illinois BIPA class action (Arnold v. Roundy's, Case No. 2020-CH-005622) alleging facial recognition scanning of shoppers and employees at Mariano's/Kroger stores without consent; (3) documented sale of customer data via its 84.51° subsidiary to 50+ companies including data brokers, generating an estimated $527M in 2024 'alternative profit'; and (4) Kroger's own published privacy policy confirms it collects biometric/facial recognition data in select Texas stores and discloses personal data to AdTech vendors, social networks, and data enrichment providers for targeted advertising.

Maplebear

No public record found.

Executive pay

Kroger

CEO-to-median-worker pay ratio 417:1 (median employee pay $106) — SEC proxy statement (DEF 14A, 2026).

Maplebear

CEO-to-median-worker pay ratio 72:1 (median employee pay $227,439) — SEC proxy statement (DEF 14A, 2026).

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