← TruNorth

Lay's vs Ruffles

On overall TruNorth grade, Ruffles scores higher (Lay's: D, Ruffles: D). Both graded from public records across nine values categories.

D
Lay's
34.7/100
D
Ruffles
34.9/100

Political donations

Lay's

Via parent company Pepsi: FEC: $8K PAC donations; 50% to Republican, 50% to Democratic committees.

Ruffles

FEC: $116K in executive political donations; partisan lean split across 6 executive donors.

Environment

Lay's

Via parent company Pepsi: environmental violation: $3.6M in federal penalties (Violation Tracker).

Ruffles

Via parent company Pepsi: environmental violation: $3.6M in federal penalties (Violation Tracker).

Labor

Lay's

59 federal penalties totaling $7.5B since 2000 (Violation Tracker).

Ruffles

Via parent company Pepsi: 236 federal penalties totaling $77.9M since 2000 (Violation Tracker).

DEI

Lay's

No public record found.

Ruffles

No public record found.

Charity

Lay's

$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.

Ruffles

$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.

Animal testing

Lay's

No public record found.

Ruffles

No public record found.

Firearms

Lay's

No public record found.

Ruffles

No public record found.

Privacy

Lay's

Via parent company Pepsi: Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.

Ruffles

Via parent company Pepsi: Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.

Executive pay

Lay's

No public record found.

Ruffles

No public record found.

Compare any two brands on the values you care about — personalized to your 30-second quiz.

Open TruNorth →