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LINCOLN NATIONAL vs PRUDENTIAL

On overall TruNorth grade, PRUDENTIAL scores higher (LINCOLN NATIONAL: F, PRUDENTIAL: C). Both graded from public records across nine values categories.

F
LINCOLN NATIONAL
39.4/100
C
PRUDENTIAL
54.3/100

Political donations

LINCOLN NATIONAL

FEC: $40K PAC donations; 65% to Republican, 35% to Democratic committees.

PRUDENTIAL

FEC: $30K PAC donations; 29% to Republican, 71% to Democratic committees.

Environment

LINCOLN NATIONAL

No public record found.

PRUDENTIAL

Forest 500 2024 laggard (score 15/100) — weak or no published tropical deforestation policy on portfolio financing. Exposed to all (via portfolio).

Labor

LINCOLN NATIONAL

40 federal penalties totaling $263.4M since 2000 (Violation Tracker).

PRUDENTIAL

3 federal penalties totaling $4.0M since 2000 (Violation Tracker).

DEI

LINCOLN NATIONAL

No public record found.

PRUDENTIAL

HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating. Bloomberg Gender-Equality Index member (2024) — transparent on female leadership, equal pay, inclusive culture.

Charity

LINCOLN NATIONAL

No public record found.

PRUDENTIAL

Operates the Prudential Foundation Inc: $51.6M in charitable contributions, gifts & grants paid (FY2023, IRS Form 990-PF).

Animal testing

LINCOLN NATIONAL

No public record found.

PRUDENTIAL

No public record found.

Firearms

LINCOLN NATIONAL

No public record found.

PRUDENTIAL

No public record found.

Privacy

LINCOLN NATIONAL

No public record found.

PRUDENTIAL

No public record found.

Executive pay

LINCOLN NATIONAL

CEO-to-median-worker pay ratio 277:1 (median employee pay $101,192) — SEC proxy statement (DEF 14A, 2026).

PRUDENTIAL

NAIC Complaint Index 0.71 (well below the 1.00 US peer average).

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