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Lincoln National vs REI

On overall TruNorth grade, REI scores higher (Lincoln National: D, REI: C). Both graded from public records across nine values categories.

D
Lincoln National
37.1/100
C
REI
45.8/100

Political donations

Lincoln National

FEC: $40K PAC donations; 65% to Republican, 35% to Democratic committees.

REI

FEC: $30K PAC donations; 69% to Republican, 31% to Democratic committees.

Environment

Lincoln National

No public record found.

REI

air pollution violation: $541K in federal penalties (Violation Tracker).

Labor

Lincoln National

40 federal penalties totaling $263.4M since 2000 (Violation Tracker).

REI

77 federal penalties totaling $2.7M since 2000 (Violation Tracker).

DEI

Lincoln National

No public record found.

REI

No public record found.

Charity

Lincoln National

No public record found.

REI

$11M reported corporate giving in 2024 (~0.27% of revenue).

Animal testing

Lincoln National

No public record found.

REI

Salmon-Safe certified at Kent, WA HQ. [Salmon-Safe]

Firearms

Lincoln National

No public record found.

REI

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Privacy

Lincoln National

No public record found.

REI

No public record found.

Executive pay

Lincoln National

CEO-to-median-worker pay ratio 277:1 (median employee pay $101,192) — SEC proxy statement (DEF 14A, 2026).

REI

No public record found.

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