Patagonia vs Smartwool / VF Corp
On overall TruNorth grade, Patagonia scores higher (Patagonia: A, Smartwool / VF Corp: C). Both graded from public records across nine values categories.
Political donations
Goods Unite Us A grade — corporate giving + executive donations heavily progressive. [goods-unite-us]
FEC: $180K in executive political donations; partisan lean Democratic +26 across 9 executive donors.
Environment
1% for the Planet member — pledges 1% of annual sales to environmental nonprofits. Certified B Corporation since 2022 (B Impact score 166/200). Fair Trade Certified partner (apparel) — sources through cooperatives guaranteeing minimum prices and community premiums. Climate-commitment coalition member: We Mean Business Coalition (since 2018). We Mean Business Coalition member: committed to climate action across multiple WMBC campaigns. Ethical Consumer Best Buy — clothing guide leader on environment, supply-chain transparency, B Corp. DoneGood marketplace — featured for environmental + supply-chain commitments. [ethical-consumer · donegood · goodonyou]
No public record found.
Labor
Fashion Revolution Transparency Index: 32% disclosure across supply chain, policies, governance, and impact. Mid-pack apparel transparency. Supply-chain signals: Fashion Rev 32%; FLA affiliate; UK MS statement. Certified B Corporation since 2022 (B Impact score 166/200). Fair Trade Certified partner (apparel) — sources through cooperatives guaranteeing minimum prices and community premiums.
No public record found.
DEI
HRC Corporate Equality Index: 95/100 (2025) — strong LGBTQ+ workplace policies with minor deductions. Certified B Corporation since 2022 (B Impact score 166/200). HRC Corporate Equality Index 95/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
$100M reported corporate giving in 2024 (~6.67% of revenue) via Patagonia Inc. Certified B Corporation since 2022 (B Impact score 166/200).
No public record found.
Animal testing
Regenerative Organic Certified Gold — apparel cotton + food line. [Regenerative Organic Certified (ROC Gold)]
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Patagonia's published privacy notice discloses it 'sells' customer name, mailing address, and purchase history to marketing cooperative Epsilon, and its own policy states it maintains 'reasonable physical, electronic, and administrative measures' to safeguard data. However, as of 2024, Patagonia faced two active proposed class-action lawsuits: one filed July 11, 2024 in California Superior Court (Gills v. Patagonia) alleging it used AI vendor Talkdesk to intercept, record, and analyze customer phone calls without consent in violation of the California Invasion of Privacy Act, seeking $5,000 per violation per class member; and a second filed in Arizona federal court (Knight v. Patagonia, Case No. 4:24-cv-00255) alleging hidden email tracking pixels captured subscriber data without consent in violation of Arizona's Telephone, Utility and Communication Service Records Act, seeking $1,000 per violation.
No public record found.
Executive pay
No public record found.
CEO-to-median-worker pay ratio 334:1 (median employee pay $32,142) — SEC proxy statement (DEF 14A, 2025).
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