Is Peloton or PURE CYCLE better rated on TruNorth?

On overall TruNorth grade, PURE CYCLE scores higher (Peloton: C, PURE CYCLE: B). Grades come from public records across nine values categories — political donations, environment, labor, DEI, charity, animal welfare, firearms, privacy, and executive pay.

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Peloton vs PURE CYCLE

On overall TruNorth grade, PURE CYCLE scores higher (Peloton: C, PURE CYCLE: B). Both graded from public records across nine values categories.

Political donations

Peloton

FEC: $874K in executive political donations; partisan lean Democratic +58 across 25 executive donors.

PURE CYCLE

FEC: $120K in executive political donations; partisan lean split across 8 executive donors.

Environment

Peloton

No public record found.

PURE CYCLE

No public record found.

Labor

Peloton

3 federal penalties totaling $19.1M since 2000 (Violation Tracker).

PURE CYCLE

No public record found.

DEI

Peloton

No public record found.

PURE CYCLE

No public record found.

Charity

Peloton

$3M reported corporate giving in 2024 (~0.10% of revenue).

PURE CYCLE

No public record found.

Animal testing

Peloton

No public record found.

PURE CYCLE

No public record found.

Firearms

Peloton

No public record found.

PURE CYCLE

No public record found.

Privacy

Peloton

Mozilla *Privacy Not Included rating: mixed for Peloton Bike / Tread. Meets minimum security; broad workout + biometric data collection.

PURE CYCLE

No public record found.

Executive pay

Peloton

CEO-to-median-worker pay ratio 107:1 (median employee pay $182,512) — SEC proxy statement (DEF 14A, 2025).

PURE CYCLE

No public record found.

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