Peloton vs SoulCycle
On overall TruNorth grade, Peloton scores higher (Peloton: C, SoulCycle: F). Both graded from public records across nine values categories.
Political donations
FEC: $874K in executive political donations; partisan lean Democratic +58 across 25 executive donors.
No public record found.
Environment
No public record found.
No public record found.
Labor
3 federal penalties totaling $19.1M since 2000 (Violation Tracker).
No public record found.
DEI
No public record found.
No public record found.
Charity
$3M reported corporate giving in 2024 (~0.10% of revenue).
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
Mozilla *Privacy Not Included rating: mixed for Peloton Bike / Tread. Meets minimum security; broad workout + biometric data collection.
No public record found.
Executive pay
CEO-to-median-worker pay ratio 107:1 (median employee pay $182,512) — SEC proxy statement (DEF 14A, 2025).
No public record found.
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