Pringles vs Ruffles
On overall TruNorth grade, Pringles scores higher (Pringles: B, Ruffles: D). Both graded from public records across nine values categories.
Political donations
FEC: $247K in executive political donations; partisan lean split across 13 executive donors.
FEC: $116K in executive political donations; partisan lean split across 6 executive donors.
Environment
Via parent company Kellogg's: Forest 500 2024: score 40/100 — partial deforestation policy / implementation gaps on supply-chain. Exposed to soy, palm, pulp.
Via parent company Pepsi: environmental violation: $3.6M in federal penalties (Violation Tracker).
Labor
Via parent company Kellogg's: KnowTheChain Forced-Labor Benchmark (2024): 50/100 (Food & Beverage). Mid-pack on supply-chain disclosure and remedy.
Via parent company Pepsi: 236 federal penalties totaling $77.9M since 2000 (Violation Tracker).
DEI
No public record found.
No public record found.
Charity
$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.
$90M reported corporate giving in 2024 (~0.10% of revenue) via PepsiCo Foundation.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
Via parent company Pepsi: Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Executive pay
No public record found.
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →