Rice Krispies vs Weetabix
On overall TruNorth grade, Weetabix scores higher (Rice Krispies: C, Weetabix: B). Both graded from public records across nine values categories.
Political donations
FEC: $319K in executive political donations; partisan lean split across 15 executive donors.
FEC: $328K in executive political donations; partisan lean split across 11 executive donors.
Environment
Via parent company Kellogg's: Forest 500 2024: score 40/100 — partial deforestation policy / implementation gaps on supply-chain. Exposed to soy, palm, pulp.
No public record found.
Labor
Via parent company Kellogg's: KnowTheChain Forced-Labor Benchmark (2024): 50/100 (Food & Beverage). Mid-pack on supply-chain disclosure and remedy.
No public record found.
DEI
No public record found.
No public record found.
Charity
Via parent company Kellogg's: $30M reported corporate giving in 2024 (~0.23% of revenue) via Kellogg's Corporate Citizenship Fund.
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
No public record found.
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →