Shopify vs SMG Swiss Marketplace Group AG
On overall TruNorth grade, Shopify scores higher (Shopify: B, SMG Swiss Marketplace Group AG: F). Both graded from public records across nine values categories.
Political donations
FEC: $102K in executive political donations; partisan lean split across 7 executive donors.
No public record found.
Environment
CDP Climate Change: A- (2024) — leadership-band environmental disclosure with validated targets.
No public record found.
Labor
No public record found.
No public record found.
DEI
HRC Corporate Equality Index: 100/100 — Equality 100 Leader (2025). Top-rated LGBTQ+ workplace policies, benefits, and culture. HRC Corporate Equality Index 100/100 (2025) — top-tier LGBTQ+ workplace equality rating.
No public record found.
Charity
$18M reported corporate giving in 2024 (~0.19% of revenue).
No public record found.
Animal testing
No public record found.
No public record found.
Firearms
No public record found.
No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.
Privacy
Terms-of-service privacy grade E (very poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
No public record found.
Executive pay
No public record found.
No public record found.
Compare any two brands on the values you care about — personalized to your 30-second quiz.
Open TruNorth →