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SMG Swiss Marketplace Group AG vs Wayfair

On overall TruNorth grade, Wayfair scores higher (SMG Swiss Marketplace Group AG: F, Wayfair: D). Both graded from public records across nine values categories.

F
SMG Swiss Marketplace Group AG
0/100
D
Wayfair
44/100

Political donations

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

FEC: $124K in executive political donations; partisan lean split across 8 executive donors.

Environment

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

air pollution violation: $18K in federal penalties (Violation Tracker).

Labor

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

5 federal penalties totaling $65K since 2000 (Violation Tracker).

DEI

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

No public record found.

Charity

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

$9M reported corporate giving in 2024 (~0.08% of revenue).

Animal testing

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

No public record found.

Firearms

SMG Swiss Marketplace Group AG

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Wayfair

No federal firearms license on record for this company in the ATF FFL registry — no licensed firearms dealing or manufacturing.

Privacy

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

No public record found.

Executive pay

SMG Swiss Marketplace Group AG

No public record found.

Wayfair

CEO-to-median-worker pay ratio 702:1 (median employee pay $49,254) — SEC proxy statement (DEF 14A, 2026).

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