Aveda vs Bumble
On overall TruNorth grade, Aveda scores higher (Aveda: A, Bumble: C). Both graded from public records across nine values categories.
Political donations
Via parent company ESTEE LAUDER COMPANIES: FEC: $131K in executive political donations; partisan lean split across 5 executive donors.
No FEC PAC data found.
Environment
Certified B Corporation since 2024 (B Impact score 84.7/200). Climate Neutral Certified (2022) — third-party verified measurement, offsetting, and reduction of full-business carbon footprint.
Via parent company ESTEE LAUDER COMPANIES: Held by 1 ESG/SRI fund(s) (trillium) — investor-screen positive signal.
Labor
Certified B Corporation since 2024 (B Impact score 84.7/200).
Via parent company ESTEE LAUDER COMPANIES: 10 federal penalties totaling $19.2M since 2000 (Violation Tracker).
DEI
Certified B Corporation since 2024 (B Impact score 84.7/200).
No public record found.
Charity
$35M reported corporate giving in 2024 (~0.21% of revenue) via Estée Lauder Charitable Foundation. Certified B Corporation since 2024 (B Impact score 84.7/200).
$35M reported corporate giving in 2024 (~0.21% of revenue) via Estée Lauder Charitable Foundation.
Animal testing
Via parent company ESTEE LAUDER COMPANIES: Buycott — animal-testing campaigns. [buycott]
Via parent company ESTEE LAUDER COMPANIES: Buycott — animal-testing campaigns. [buycott]
Firearms
No public record found.
No public record found.
Privacy
No public record found.
Terms-of-service privacy grade D (poor) via ToS;DR (tosdr.org), CC BY-SA 3.0 — transformed to TruNorth's scale.
Executive pay
No public record found.
CEO-to-median-worker pay ratio 43:1 (median employee pay $178,674; CEO total compensation $0K) — SEC proxy statement (DEF 14A, 2024).
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