Aveda vs Sally Beauty
On overall TruNorth grade, Aveda scores higher (Aveda: A, Sally Beauty: C). Both graded from public records across nine values categories.
Political donations
Via parent company ESTEE LAUDER COMPANIES: FEC: $131K in executive political donations; partisan lean split across 5 executive donors.
FEC: $323K in executive political donations; partisan lean split across 13 executive donors.
Environment
Certified B Corporation since 2024 (B Impact score 84.7/200). Climate Neutral Certified (2022) — third-party verified measurement, offsetting, and reduction of full-business carbon footprint.
No public record found.
Labor
Certified B Corporation since 2024 (B Impact score 84.7/200).
5 federal penalties totaling $162K since 2000 (Violation Tracker).
DEI
Certified B Corporation since 2024 (B Impact score 84.7/200).
No public record found.
Charity
$35M reported corporate giving in 2024 (~0.21% of revenue) via Estée Lauder Charitable Foundation. Certified B Corporation since 2024 (B Impact score 84.7/200).
No public record found.
Animal testing
Via parent company ESTEE LAUDER COMPANIES: Buycott — animal-testing campaigns. [buycott]
No public record found.
Firearms
No public record found.
No public record found.
Privacy
No public record found.
No public record found.
Executive pay
No public record found.
CEO-to-median-worker pay ratio 534:1 (median employee pay $17,080; CEO total compensation $10K) — SEC proxy statement (DEF 14A, 2025).
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